Information architecture
Web · Structure
We organize sites that have layered content and several audiences, settling the sitemap, navigation, naming and page hierarchy before design starts so each audience can find what it came for.
Selling and supporting on one site
Ava Industries makes an electronic medical record built by physicians. Their site had to persuade prospective clients the product was worth their attention, and give existing users somewhere reliable to find help. Marketing and support usually pull a site's structure in opposite directions.
We built one structure that carries both. A prospect moves through the case for the product. An existing user goes to a resource library, where each tutorial is its own document in Sanity and files itself into the library without manual sorting, so Ava's team can add help pages without touching the site's structure.
Ava Industries
One site structure that makes the case for the product and holds the help library existing users need.
Alberta Ecotrust's programs and projects
Alberta Ecotrust Foundation funds environmental and climate work across the province. Their mandate, their programs and the projects they fund are easy to blur together, and the site had to keep them clear for business decision-makers, grant seekers and partners.
We ran discovery sessions with their team, audited the existing content, and decided what each kind of content was before designing any pages. Programs, grant guidelines, the Climate Innovation Fund and partnership opportunities each got their own place in the structure. When their programs grew in 2024, we modernized the navigation, added site-wide search and built new sections for the Retrofit Accelerator program.
What we deliver
We deliver a sitemap, a navigation model, naming, and the rules for what earns a place at the top level. We settle all of it before design starts, because changing the architecture later means redrawing every page that depends on it.
For Calgary Municipal Land Corporation's Transit-Oriented Communities, we presented the information architecture before any design. It settled how many kinds of page the program needed, which came to one portfolio page for the program and a page for each of the three communities.
Selected work
Show more2026
2026
Calgary Municipal Land Corporation Transit-Oriented Communities
Web design, Web development, Brand implementation, Information architecture, Content modelling, Interaction design
Web design, Web development, Brand implementation, Information architecture, Content modelling, Interaction design
2025–2026
2025–2026
Strata Capital Partners Company Website
Web design, Web development, Content management systems, Information architecture, Content strategy
Web design, Web development, Content management systems, Information architecture, Content strategy
2025
2025
#HalfTheStory Marketing website
Web design, Information architecture, Web development, Content management systems, Custom CMS tooling
Web design, Information architecture, Web development, Content management systems, Custom CMS tooling
2023
2023
Calgary Municipal Land Corporation Corporate website
Web design, Web development, Content management systems, Information architecture
Web design, Web development, Content management systems, Information architecture
2022–2023
2022–2023
Ava Industries Website Redesign
Web design, Web development, Content management systems, Information architecture, Content modelling
Web design, Web development, Content management systems, Information architecture, Content modelling
All capabilities
Brand
Structure
Web
Structure
- Information architecture
- Content modelling
- Content strategy