Content strategy
Web · Structure
We go through the content a site already has, decide what to keep, merge, rewrite or retire, and plan who owns each page and when it gets reviewed. When the words need a professional writer, we bring in partners who are writers first.
Unifying two websites
Vibrant Communities Calgary and Enough for All ran as separate websites, and visitors could not work out how the two organizations related. Both sites carried substantive content, so deleting one was never the answer.
We audited both sites and decided page by page what to keep, merge, rewrite or retire. Then we rebuilt the content as one structure, with six content types and a hierarchy that shows visitors how Vibrant Communities Calgary and Enough for All relate.
Enough for All
We audited two sites page by page and rebuilt them as one structure that shows how the two organizations relate.
Deciding what stays
Most sites carry more content than their audiences can use. We weigh each page against what people arrive looking for, and every page that stays gets an owner and a review date. Without those two things, a site drifts back to its old size.
Strata Capital Partners wanted the site to avoid industry jargon almost entirely, so we drafted the copy and their team edited it for substance and regulatory language.
Strata Capital Partners
We drafted the copy first, and Strata's team edited it for substance and regulatory language.
When the words need a writer
We write to the structure, and we are comfortable drafting copy ourselves, as we did for Strata Capital Partners. When a project needs a professional writer, we bring in partners who are writers first.
Selected work
2025–2026
2025–2026
Strata Capital Partners Company Website
Web design, Web development, Content management systems, Information architecture, Content strategy
Web design, Web development, Content management systems, Information architecture, Content strategy
2022–2023
2022–2023
Momentum Organization Website
Web design, Web development, Content modelling, Content management systems, Content strategy
Web design, Web development, Content modelling, Content management systems, Content strategy
2021–2022
2021–2022
Alberta Ecotrust Foundation Website design & development
Web design, Web development, Content management systems, Content strategy, Information architecture
Web design, Web development, Content management systems, Content strategy, Information architecture
2020–2021
2020–2021
Enough For All Website Unification and Rebrand
Web design, Information architecture, Web development, Brand design, Content management systems, Content modelling, Content strategy, Design systems
Web design, Information architecture, Web development, Brand design, Content management systems, Content modelling, Content strategy, Design systems
All capabilities
Brand
Structure
Web
Structure
- Information architecture
- Content modelling
- Content strategy