Visual identity

Shaun Ford & Co's ampersand

Shaun Ford & Co already had a logo they trusted when they came to us in 2022, and they wanted clarity about where the brand could go next. The ampersand was already the focal point, so after exploring a few directions we tightened what was working instead of replacing it. The colour palette grew from their portfolio of interiors, which tend toward earthy, muted tones.

Ava Industries' name and logomark

Ava Industries' tagline, "created by doctors, for doctors", already carried the strategy, so our job was to make it readable in the identity too. We set the name in title case instead of all capitals, which makes it feel approachable. The logomark is a spiral of abstract forms in shades of the brand's purple, suggesting patient records that are always in use, and each brand colour has a full tonal scale so the system holds together in a marketing deck or a clinical interface.

Designed for what Tributes prints on

Tributes prints and engraves products for a living, so their logo had to look good printed on bags, shirts and merchandise as well as on a screen. We designed a mark with movement in it, welcoming and a little unconventional.

Our guidelines cover how each part of an identity behaves as well as how it looks, so the client's team can apply it without us. Springboard Performance's mark, for example, is black and white by default and takes its colour from the event photography beside it.