Campaign production
Brand · Build
We produce campaigns across every place they need to run, from an animated commercial to billboards, bus shelters and online video, with each piece drawn from the same artwork.
A Better Tomorrow Starts With You
United Way's 2022 to 2023 brand campaign was built around a single message, that small individual actions add up to change across a community. The centrepiece was an animated commercial carrying that story.
We worked with Studio Dialog on the animation. Stills from the film ran on billboards, bus shelters and buses around Calgary, and the commercial played in movie theatres and as online video ads.
A Better Tomorrow Starts With You
The animated commercial at the centre of United Way's 2022 to 2023 brand campaign.
How we produce a campaign
A campaign has to reach many formats and channels by a launch date that rarely moves. We design the core artwork first and draw every other piece from it, which keeps a large set of formats consistent with each other.
That can include landing pages, social posts, print, outdoor advertising and presentations, as well as the animation or film that often anchors the campaign.
Selected work
2019
2019
Tourmaline The Future is Blue and Green
Web design, Web development, Campaign production
Web design, Web development, Campaign production