United Way · Brand Campaign
Moving Calgary to build a brighter future with United Way
For their 2022-2023 Brand Campaign, we collaborated with United Way to create a powerful message and visuals around the theme "A Better Tomorrow Starts With You." The centrepiece was an animated commercial that told the story of how each person's actions, no matter how small, can contribute to positive change in the community.
To ensure maximum reach and impact, we developed a comprehensive media strategy deploying the message across multiple touch-points. Static visuals from the animation were featured on billboards, bus shelters, and buses around Calgary. The commercial played in movie theatres and online video ads.
We brought in Studio Dialog to elevate the animation quality and storytelling. Their motion graphics expertise helped bring the message to life in an emotionally resonant way. The characters and scenes connected the audience to United Way's mission.
The multi-channel campaign successfully raised awareness and engagement for United Way. By meeting people where they were with a compelling message, we inspired more Calgarians to get involved in building a better tomorrow for all. The creative collaboration amplified United Way's impact and moved the community to action.
Details
- Client
- United Way
- Year
- 2022
- Work
- Campaign production
- With
- Studio Dialog
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