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Momentum logo in white on a transparent background

Momentum · Organization Website

Redesigning Momentum's digital home

When Momentum first chatted to us about their hopes for a new website, we knew that content modelling was of utmost priority. When they launched their first site, their organization was much smaller, and several new courses with new structures had launched since that time. As a result, there was a different signup flow for different courses, and it wasn’t even entirely clear on the site which pages actually represented courses.

Momentum nonprofit homepage with navigation, a smiling woman at a laptop hero headlined 'Learn, earn, save and thrive at Momentum,' and four colored program tiles.
Momentum mobile website screen for a 'Trades Training' pre-apprenticeship plumbing and pipefitting program, with a photo of a worker on copper pipes.
Mobile Momentum results page with a Level and Time of day filter, listing program cards 'Business Feasibility Study' and 'Entering Entrepreneurship' with portrait photos.

To start, we presented a bright, cohesive design for the new site, meant to provide a welcoming atmosphere while still remaining minimal enough to not detract from the user’s ability to navigate pages dense with information.

Our previous website lacked the usebility, adaptability and security required to navigate a rapidly changing digital landscape. Built by Field heard our needs, understood our vision, and worked with us to hone an optimized user experience while elevating our brand expression.
Sarah Adams, Communications Strategist
Momentum website 'Browse all of our Programs' page with intro text and four colored cards: Start a Business, Manage Your Money, Train For a Good Job, Professional Development.
A Momentum program page showing an eligibility checklist, upcoming session dates with a register button, a sidebar of program attributes, and funding partners.

A website refresh can be a wonderful opportunity to revisit how your organization communicates what it does, to assess the assets you have at your disposal, and to reorganize it all in a manner that makes your organization even more effective at doing what it does best.

Their solutions were elegant, thoughtful, and intuitive. Years after its launch, we still get compliments on our website. Sanity is the CMS that made me believe CMSes could be good again, and the Built by Field team’s kindness, patience and thoughtfulness made the experience great.
Sarah Adams, Communications Strategist
Momentum website 'Our Impact' section showing stats of $8.7M, $4.8M, and 53,000, three program alumni portraits with quotes, and a newsletter signup bar.
Momentum's research library, 70 results filtered by category, each card tagged by type and topic with its publication date and length.

Modelling a new approach

It was essential to understand Momentum’s needs from a data modelling perspective as we structured the site. We audited Momentum’s content and helped them organize the structures of their various courses and programs into sturdy content models, so instead of creating a page to contain their programs, they instead could create a Program, which generates a page based on structured data.

Details

Client
Momentum
Year
2023
Work
Web design, Web development, Content modelling, Content management systems, Content strategy

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