Enough For All · Website Unification and Rebrand

Both sites had substantive material with program information, campaign coverage, and strategic resources. What was missing was hierarchy. Without a clear relationship between Vibrant Communities Calgary and Enough for All, and without a content structure to guide users through what they found, the sites read as collections of informational pages rather than a coherent platform. Unifying them meant honing in on their design philosophy and resolving the brand ambiguity, not just consolidating URLs.

We began with an audit of both sites and developed new content models to replace the existing flat page architecture. Content was recategorized into six types—Levers, Stories, Campaigns, Resources, Articles, and Events—giving the site a structure that editors could work within and users could navigate. This new structure was built to follow the actual shape of the organization's work, rather than falling back to the inherited logic of what had been built before.

While Vibrant Communities Calgary had an existing logo, the broader visual language was largely undefined. We built a complete design system including typography, colours, and layout principles that gave the site a consistent, professional register across all content types. A set of custom icons was built to represent Enough for All’s Levers of Change, each one tied to a key focus area such as Housing, Food Security, Employment, and others. Rendered in a halftone dot pattern, the icons became a unifying visual thread, giving the strategy a tangible presence on the site.