University of Calgary · UCeed website
Driving innovation through venture backed initiatives with UCeed
The University of Calgary's UCeed initiative is a venture capital program backed by philanthropic funding, providing venture capital to startups through early-stage investment funds. Explaining this unique funding model to prospective investors and fund contributors isn’t straightforward, so Built by Field was brought in to design and build a website to communicate the value of this work.
We needed to take prospective donors through UCeed’s story in sequence, so we structured the site to mirror that conversation. Content is organized into chapters, each developing one part of the UCeed proposition before moving onward. The pacing moves visitors through the initiative's purpose, its mechanism, and its outcomes in an order that earns comprehension before asking for commitment.
Prismic was selected as the CMS, giving the University of Calgary's team direct control over content as the portfolio grows and the story evolves without requiring development work each time a change needs to be made.
UCeed’s site tells the story of a program that provides startups with capital, equipment, and expert access, a story that can be hard to tell in a cohesive way, and it makes the story legible and engaging.
Details
- Client
- University of Calgary
- Year
- 2021
- Work
- Web design, Web development, Information architecture, Content management systems
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