University of Calgary · 2021 Annual Report
A Year of Transformation
For their 2021 Annual Report, Haskayne School of Business’s team approached us with a challenge: they wanted to find a way to deliver their year-end story in a format that stakeholders would explore, not just skim.
The volume of information wasn't an issue, as Haskayne’s content was well-organized and high quality. Working with the Haskayne team, we built their 2021 Annual Report as a web-based experience organized around a gallery-style layout, where content lives in discrete, visually distinct cards rather than continuous scrolling prose. Readers get an overview of the full report at a glance, then move into whichever areas are relevant to them. The structure respects that faculty members and prospective donors aren’t reading the report for the same reasons.
To keep the card-based experience from getting repetitive, we developed several card types, each suited to a different kind of content, including an interactive illustration card and a scratch-card mechanic that rewarded readers who engaged with it. Each type was designed to match the nature of its content, so the form and content stayed in step with each other throughout.
Typography, color, and layout were held closely to Haskayne's brand standards, though each card type retained its own visual character within that system.
The site launched in 2021, and served as a great example of reporting conveyed with coherence, without appearing too flat.
Details
- Client
- University of Calgary
- Year
- 2022
- Work
- Editorial design, Web design, Web development, Interaction design
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