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Calgary Municipal Land Corporation · Impact report

Bringing CMLC's strategic impact to life in an interactive report

To showcase CMLC's strategic achievements and impact, we collaborated on the design and development of their 2020-2024 Strategic Plan Impact Report. This interactive web-based report brings CMLC's strategic framework to life, presenting data-driven insights and compelling narratives that highlight their progress and the transformative effects of their initiatives on Calgary's communities.

The report seamlessly integrates with CMLC's website, ensuring a cohesive user experience. Rather than creating a separate subdomain or standalone site, we developed the report as an integral part of CMLC's digital presence. This approach allows users to explore the report within the context of CMLC's broader story, reinforcing the connection between their strategic vision and tangible outcomes.

Built by Field helped us transition our Impact Report into an engaging digital experience that makes CMLC’s work more accessible and interactive. Their ability to balance visual storytelling with functional design resulted in a dynamic platform that effectively communicates our impact while maintaining ease of use.
Anna Lake, Director, Marketing

To enrich the narrative, the report incorporates a diverse range of media, including photos, data visualizations, short videos, and pull quotes. These elements work together to create an engaging, multi-dimensional storytelling experience that brings abstract concepts and quantitative data to life. By weaving together visual and textual content, the report offers users multiple pathways to understand and connect with CMLC's impact.

Calgary Municipal Land Corporation impact report on a phone, opening on the Our Ambition Statements section above a photo of a turquoise sculpture against the sky.
Calgary Municipal Land Corporation impact report on a phone, showing a stack of photos of public spaces, a pickleball court, the Central Library and a CTrain.
CMLC reports website on a black background with giant serif '2025 Business' text and sliding cards 'Inside the Rivers District' and 'Outside Rivers.'

One of the key innovations of this project lies in its content management. We structured the report within CMLC's existing CMS, Sanity, empowering their team to easily update and maintain the content themselves. This future-proofing approach ensures that the report remains a living, evolving resource that can grow alongside CMLC's ongoing initiatives.

A key part of this success was their collaboration with one of our agency partners, ensuring seamless integration and a cohesive final product. The report not only looks great but also serves as a reusable framework for future reports, adding lasting value to our tools.
Anna Lake, Director, Marketing

Moreover, the modular design of the report's components and sections opens up exciting possibilities for reuse and expansion. The flexible architecture allows CMLC to repurpose elements for future reports or create entirely new narratives by combining existing components with fresh content. This scalability positions the Strategic Plan Impact Report not just as a one-time project, but as a foundation for CMLC's ongoing impact communications.

CMLC strategic plan website hero with a back view of a person in a cowboy hat and the headline introducing the 2025-2029 strategic plan.

Launched in November 2024, the 2020-2024 Strategic Plan Impact Report exemplifies the power of interactive storytelling in conveying complex institutional narratives. By leveraging thoughtful design, data-driven insights, and modular content architecture, we've created a dynamic platform that amplifies CMLC's voice, demonstrates their impact, and invites audiences to explore the transformative potential of their work.

Details

Client
Calgary Municipal Land Corporation
Year
2024
Work
Editorial design, Web design, Web development, Content management systems

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