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Calgary Municipal Land Corporation · Corporate website

Redesigning CMLC's digital home

To revitalize CMLC's online presence, we embarked on a comprehensive website redesign. Our goal was to create a digital platform that would not only reflect CMLC's updated brand identity but also enhance user experience and seamlessly integrate with their content management system.

iPhone on a pale surface displaying the CMLC 'Central Library' page, with architectural photos and the line 'One of the world's most futuristic libraries.'
Website team-bio overlay for 'Kate Thompson, Architect, AAA, FRAIC, President & CEO,' with a portrait of a smiling woman in a black turtleneck.
From day one, they have been a trusted partner, delivering exceptional work with a high level of professionalism and expertise. Their collaborative approach seamlessly integrates with ours, making delivery of work productive and effective.
Clare LePan, Vice President, Communications & Strategic Partnerships

We introduced a headless CMS architecture, enabling more flexibility and scalability for future growth. This decoupled approach allowed us to craft a custom front-end experience while empowering CMLC's team to easily manage and update content.

The redesign process involved a meticulous migration of existing content, ensuring a smooth transition to the new platform. We worked closely with CMLC to understand their content hierarchy and user journeys, optimizing the site structure and navigation for intuitive exploration.

Built by Field transformed our corporate website into a modern, intuitive platform that tells the story of our work, our team, and our partners while enhancing our brand presence and user experience. They tackled complex challenges, from content organization to integrating interactive maps and data-driven timelines that help users engage with our projects.
Anna Lake, Director, Marketing

To showcase CMLC's transformative projects, we integrated Mapbox, a powerful mapping tool that visually orients their initiatives within the context of Calgary's urban landscape. This interactive feature allows users to explore CMLC's impact across the city, fostering a deeper understanding of their work.

Three overlapping desktop screens of the CMLC 'BMO Centre Expansion' project site, showing a location map, the dark hero, and a project timeline, on a periwinkle background.
Hands holding a tablet that displays the CMLC 'Arts Commons' partner page, viewed over the shoulder against a wooden floor.
Tall Ava website page headlined 'Make the most of your new EMR,' with a Resources search box, expandable topic list, and 'Welcome to Ava Academy' content.
iPhone on a concrete surface beside a MacBook Pro, the phone showing a dark CMLC webpage reading 'We are Calgary's go-to city-building placemakers.'

Throughout the design process, we paid close attention to every detail, ensuring that the website's visual elements, from colour palette to typography, aligned with CMLC's refreshed brand identity. The result is a striking, cohesive digital platform that embodies CMLC's commitment to enhancing Calgary's vitality and beauty.

Over the past 2+ years, their team has led the strategy, design, and delivery of our new website along with bringing fresh ideas and innovative solutions for a range of unique digital projects that required a new approach to drive results.
Clare LePan, Vice President, Communications & Strategic Partnerships

Launched in October 2023, the new website serves as a compelling digital home for CMLC, engaging visitors with impactful visuals, streamlined navigation, and a user-centric experience that brings their mission to life.

Details

Client
Calgary Municipal Land Corporation
Year
2023
Work
Web design, Web development, Content management systems, Information architecture

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