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Alberta Real Estate Foundation · Organization website

Rebuilding AREF's website with modern web tech

With the reinvigorated brand as a launchpad, we set out to overhaul AREF's digital presence, starting with a complete redesign and rebuild of their website. To create a site that would be as impactful and future-proof as their new visual identity, we leveraged cutting-edge web technologies. With Next.js and Sanity.io, we were able to create a fast, responsive user experience with a flexible, easy-to-manage content structure.

Alberta Real Estate Foundation website homepage on a dark green background, headlined 'Stronger real estate industry. Stronger Alberta.'
Alberta Real Estate Foundation contact page with address, email links, and cards for Types of Funding, Explore Resources, and Instructions for Brokers.
iPhone displaying a part of the AREF website's homepage.

Next.js, a powerful React framework, allowed us to craft a seamless, intuitive front-end that showcases AREF's brand and mission. Its server-side rendering capabilities ensure lightning-fast load times, while its modular architecture simplifies maintenance and future enhancements.

Search command palette with 'Search for pages and resources...' field and a Projects list including 'Membership Forum and Luncheon,' 'DHA Recycling Program,' and 'RAECON 2024.'
Website 'Collections' section with 'Homeowners' and 'Rural Property Owners' resource groups showing document thumbnails and a 'Browse all collections' link.

On the back-end, we implemented Sanity.io, a headless CMS that decouples content from presentation. This enables AREF's team to efficiently manage and update their site's content without impacting the design or functionality. Sanity.io's flexible content models and real-time API empowered us to create a site structure tailored to AREF's unique needs.

Their strategic insight, creative vision, and technical expertise resulted in a cohesive brand experience and a platform that is both visually compelling and highly functional. Beyond delivering exceptional work, they made the entire process seamless and collaborative. I highly recommend Built by Field to any organization looking for a thoughtful and capable digital partner.
Patti Morris, Executive Director

To ensure a smooth transition, we developed custom scripts to migrate thousands of documents, pages, and resources from AREF's previous site. This meticulous data transfer process preserved the organization's valuable content while optimizing it for the new site architecture.

Funded Projects page for AREF website on a laptop with bright blue background.
Person holding an iPhone displaying a Calgary public art guide page for the 'Violet King' mural by Curtia Wright, with a photo of the painted building.
Mobile site 'Collections' section listing resource sets like 'First-time Homeowners' and 'Rural Energy Saving' with thumbnail covers of guides and reports.

By leveraging these state-of-the-art technologies, we built a website that not only embodies AREF's refreshed brand but also provides a robust foundation for their ongoing digital transformation. The new site positions AREF to engage stakeholders, share knowledge, and drive meaningful change in Alberta's real estate industry.

Details

Client
Alberta Real Estate Foundation
Year
2024
Work
Web design, Web development, Content management systems, Content modelling

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