Alberta Real Estate Foundation · Brand identity
Refreshing AREF's brand identity
As the Alberta Real Estate Foundation continues to evolve and adapt to changing market dynamics, a comprehensive brand refresh became essential to align with their forward-thinking mission.
Built by Field has been a valued partner in evolving AREF’s brand and digital presence. Their team took the time to deeply understand our mission and audience, ensuring that both our refreshed brand and website not only reflect who we are but also enhance how we connect with our community.
To modernize AREF's visual identity and position them as a forward-thinking industry leader, we developed a comprehensive brand refresh:
- A sleek new logo and wordmark that embodies AREF's innovative spirit
- A vibrant, contemporary color palette that energizes their visual communications
- Modern typography optimized for digital platforms and easy readability
- Comprehensive brand guidelines to ensure consistency across all touch-points
These elements came together to create a cohesive, future-focused brand identity that reflects AREF's role as a visionary force in Alberta's real estate industry. The refreshed branding lays the foundation for AREF to engage stakeholders, build credibility, and amplify their impact in the digital realm.
Looking ahead, this modernized identity positions AREF to better engage with interest holders on critical real estate initiatives, such as any of their funding programs or projects, like the Siksika Nation Long Term Housing Strategy, all which demonstrate their continued dedication to strengthening Alberta's real estate landscape.
Details
- Year
- 2024
- Work
- Brand design, Visual identity
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