PARK™ Production House · Website
Building an imagery-first platform
PARK Production House came to us in 2019 with a portfolio of photography and video work that could hold its own on any stage set for it. What it needed was exactly that: a stage. Our task was to build a digital environment to frame PARK's imagery, without competing with it.
We started with the brand, because the website’s design would depend on it. The typographic system pairs a serif with a sans serif with closely matched x-heights and character widths, but a clear weight contrast between them to carve out a clear hierarchy. Together, they read as precise and warm, professional but not so bold as to overpower or distract from PARK's imagery.
The site's architecture followed the same logic. Project pages are oriented horizontally, which shifts the experience closer to moving through a physical gallery than scrolling a feed. Projects load continuously, so visitors can move between bodies of work without interruption or friction. On mobile, the orientation shifts to a vertical scroll, while still maintaining the visual language.
The underlying grid is tight and image-led, built to accommodate the density of visual content PARK produces, more closely related to how images appear on platforms like Instagram than to conventional portfolio templates. Every layout decision was made to serve the site’s visuals.
The site launched in 2020, built on Gatsby with Prismic handling content management. Five years on, it continues to function as PARK's primary platform, fully editable and able to grow alongside their work.
Details
- Client
- PARK™ Production House
- Year
- 2020
- Work
- Web design, Web development, Brand design, Visual identity, Content management systems
