Since 2023 · Real estate and development
Alberta Real Estate Foundation
Transforming real estate leadership through design
About
The Alberta Real Estate Foundation (AREF) has been a driving force in Alberta's real estate industry since 1991, funding initiatives that educate professionals, advance research, and strengthen communities. To support their impact, AREF partnered with Built by Field to transform their digital presence, empowering them to connect with interest holders and showcase their work like never before.
Through this collaboration, we reimagined AREF's brand identity, redesigned their website, and implemented a powerful content management system. These initiatives work to position AREF as an industry leader and lay the foundation for them to expand their reach and influence across Alberta.
Projects
Brand identity2024
Refreshing AREF's brand identity
Rebuilding AREF's website with modern web tech
2023 Annual Report2024
2024 Annual Report2025
2024-2025 Annual Report2026
35th Anniversary Assets2026
Testimonials
Built by Field has been a valued partner in evolving AREF's brand and digital presence. Their team took the time to deeply understand our mission and audience, ensuring that both our refreshed brand and website not only reflect who we are but also enhance how we connect with our community.
Patti Morris, Executive Director Their strategic insight, creative vision, and technical expertise resulted in a cohesive brand experience and a platform that is both visually compelling and highly functional. Beyond delivering exceptional work, they made the entire process seamless and collaborative. I highly recommend Built by Field to any organization looking for a thoughtful and capable digital partner.
Patti Morris, Executive Director
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